CRM

A summary of CRM projects can be downloaded here. Otherwise, please click on the links below.

E-commerce Medtech
Payments & FX Pharmaceuticals
Gaming Animal pharmaceuticals
Social media & Apps Agrochemicals
London Technology Week London Design Festival
Travel retail & duty free Lifesciences
Other GLUE clients

E-commerceLumity-Meditation-Week-May-2018.png

Lumity Life
May-July 2018

  • Industry: FMCG (fashion and beauty e-commerce).
  • Publications:
  1. “Lumity Life Weekly Newsletter”
  2. “Lumity Life Stockist Newsletter”.
  • Newsletter subscription: circa 16,000 (Europe, US).
  • Websites: https://lumitylife.co.uk (UK), https://lumitylife.com (US).
  • Established user-generated contents (UGC) and interactivity as a feature in newsletters.
  • Stronger push in requesting reviews via Trustpilot campaigns.
  • CRM objective: clear distinction in messaging between email newsletters (editorial) and automated emails (receipts).
  • Introduced sign-offs for email newsletters (editorial) and database editing (CRM).
  • Introduced KPIs, baseline tracking and asset management to CRM team.
  • Outlined governance and implementation for GDPR compliance.
  • Categorised segments, previously identified via regions, into Members, Single Orders and Repeat Purchasers.
  • Identified and restructured 26 UK auto emails and 36 US auto emails.
  • Recommended and improved user journey (UX) for online purchasing and e-fulfilment.
  • Created brand identity for Shopify and ReCharge payment emails.

Payments & FX

Earthport-January-2018.pngEarthportFX
June 2015 – February 2018

  • Industries: Money transfer, FX consumers, e-commerce (B2B, B2C).
  • Publication: “EarthportFX Daily Market Report”.
  • Websites: www.earthportfx.com.
  • Web visits: EPFX 3574 (Dec 2017)
  • Email editions: daily FX alerts; special editions; operational emails.
  • Email objective: Used emails as digital object to track buying signals.
  • Email subscribers: 4429 (Dec 2017).
  • Open rates: 28% – 30%.
  • Email types: daily FX alerts; special editions; operational emails.
  • Email objective: Used emails as digital object to track buying signals.
  • Email platforms: Pardot, Marketo. Languages: HTML, CSS.
  • CRM: Salesforce.

Earthport Payment Network
March 2015 – February 2018

  • Publication: “Earthport Weekly Newsletter”.
  • Industries: Payments, banking (B2B).
  • Websites: www.earthport.com.
  • Web visits: EP 10,603 (Dec 2017).
  • Email subscribers: EP Weekly 1642 (Dec 2017)
  • Open rates: 13% – 15%
  • Email platforms: Pardot, Pure360. Languages: HTML, CSS
  • CRM: Salesforce
  • Email types: weekly email bulletins; special editions; operational emails.
  • Email objective: Used emails as retention of clients and prospects (prospects take up to two years to start paying money).

London Technology Week

tumblr_inline_nej5csTOHO1s2x104.pngUBM Live
March 2014
Long form article. Channel: email. Contacts: 40,000. Campaign: London Technology Week (June 2014).

 

Social media & app informatics

Lightspeed Research, WPP
2013

mysurvey.png

  • Industry: advertising and marketing research.
  • Publications:
  1. Global Test Market 2013 (470,735 users worldwide)
  2. MySurvey 2013 (356,062 users worldwide).
  • Product management: Facebook Connect, Facebook app, Kantar Mobile Connect, TicTrac.
  • Demand generation: Develop USP for new digital survey products using metered apps for Android and iPhone, Facebook apps, Facebook surveys, mini polls.
  • Customer loyalty and retention: Budget management, loyalty schemes (vouchers), CRM campaigns.
  • User centered design: qualitative research (digital anthropology), quantitative research (stats).
  • UX: wireframing, interface design, agency management (design and app development).
  • Product development: designed and outlined USP for the implementation of Tictrac sports app for health-conscious panelists and diabetics on behalf of GlaxoSmithKline.
  • Established touchpoints or digital channels for user acquisition, retention and reactivation
  • Reporting: Formulated KPIs for CRM (LTV, ROI)
    Q4 2013, Kantar Mobile Connect: Gained 13% out of 32078 users through cross-channel campaigns..
  • Nov 2013 vs Nov 2013: US Facebook Connect users increased +903% from 4938 to 44605
  • CRM campaigns contributed to the division’s Q3-Q4 revenues of $120,000.

Gaming

tumblr_inline_nfc979lPY91s2x104Globalclick
2012-2013
Industry: serious gaming. Platforms: ExactTarget, Lyris, Adestra, Optimove, ReturnPath, Clickatell. Acquisition: 24 triggered emails
. Retention: 12 Bonus Match offers, four New Games, four Super Prize. Reactivation: 64 Multi-tiered offers
. SMS: 36,000 (3000 x 12 campaigns) to nine European language markets.

London Design Festival, “Story Of Books”

tumblr_inline_nej5ebbljb1s2x104.pngGLUE Studio
2012
Industries: Design and technology, books, ebooks, Android, Apple. Stats: Jan-Feb 2012 – Story of Books enews subscribers: 657. Open rate: 24%. Story Of Books page views: 669. Sojournposse web visits: 2883. Strategies include automated social share on Facebook and Twitter, linked with Google Analytics.

Medtech

Informa Lifesciences: Clinica Medtech Intelligence
March 2009 – September 2011

  • Publicatitumblr_inline_nej5ygb1vx1s2x104.jpgons:
  1. Clinica eBulletin weekly ezine. Portraiture of writers by me. HTML, CSS, Adestra.
  2. Clinica eBulletin M-health issue. HTML, CSS, Adestra.
  3. Clinica Ask The Analyst for medtech prospects. HTML, CSS, Adestra.
  4. Clinica Ask The Analyst gene therapy issue promotion. HTML, CSS, Adestra.
  5. Clinica Insight GE Healthcare issue promotion. Cover photo by me. HTML, CSS, Adestra.
  6. Clinica eBulletin Smart Healthcare Live special. HTML, CSS, Adestra.
  • Industries: Medical device, mobile health, IT, telecommunications.
  • Website: www.clinica.co.uk.
  • Web visits: 13,508 (March 2011).
  • Page impressions: 29,768 (March 2011).
  • Daily email alert click-throughs: 2807. PDF email alert click-throughs: 84. PDF downloads: 516.
  • Magazine subscribers: 893
  • Email platforms: Adestra, Escenic. Languages: HTML, CSS
  • Paid subscription. Key revenues: subs, business intelligence (reports), ads.
  • Email products: Daily email alerts (ads, news headlines), PDF enewsletters (monthly editions), weekly ezines (FFT, promotions).
  • Email objectives: Action, conversion. Get new email subs to encourage click-throughs on web and advertisers’ banner ads in email and online.
  • Key email metrics: Weekly ezines: Send. Open / render rates. Conversion rates (“Thank you” page tracking). Bounce rates. Daily alerts: Send. Open / render rates. Click-through rates.

Pharmaceuticals

tumblr_inline_nej4ttbWJL1s2x104.pngInforma Lifesciences: Scrip Intelligence
March 2009 – September 2011

  • Publications:
  1. “Scrip E-Bulletin”
  2. “Scrip Magazine”
  • Industries: Pharmaceuticals, biotech, pharmacy, life sciences, regulatory.
  • Website: www.scripintelligence.com.
  • Web visits: 56,170 (March 2011).
    Page impressions: 165,091 (March 2011).
  • Daily email alert click-throughs: 18,325. PDF email alert click-throughs: 2429. PDF downloads: 7813. Magazine subscribers: 12,084.
  • Email platforms: Adestra, Escenic. Languages: HTML, CSS
  • Paid subscription. Key revenues: subs, business intelligence (reports), ads, sponsored digital supplements (Scrip Executive Briefings, Scrip 100, Scrip 100 Asia, Scrip ePharma), Scrip Awards.
  • Email products: Daily email alerts (ads, news headlines), PDF enewsletters (monthly editions), weekly ezines (FFT, promotions).
  • Email objectives: Action, conversion. Get new email subs to encourage click-throughs on web and advertisers’ banner ads in email and online.
  • Key email metrics: Weekly ezines: Send. Open / render rates. Conversion rates (“Thank you” page tracking). Bounce rates. Daily alerts: Send. Open / render rates. Click-through rates.
  • Travel retail, F&B

animal-pharmAnimal pharmaceuticals

Informa Lifesciences: Animal Pharm
January 2007 – March 2009

  • Publications:
  1. “Pharm Fresh Weekly”
  2. “Animal Pharm Reports”.
  • Industries: Animal pharmaceuticals, biotech,agriculture, life sciences.
  • Website: www.animalpharmnews.com.
  • Web visits: 2661 (June 2007).
  • Page views: 10,957 (June 2007).
  • Weekly e-zine: 8,000 subscribers. Open rate: 16%.
  • Email platforms: Adestra, Escenic. Languages: HTML, CSS
  • Email objectives: Exposure, engagement, action, conversion. Get new email subs to encourage click-throughs on web and advertisers’ banner ads in email and online.
  • Key email metrics: Weekly ezines: Send. Open / render rates. Conversion rates (“Thank you” page tracking). Bounce rates. Daily alerts: Send. Open / render rates. Click-through rates.

Agrochemicals

Informa Lifesciences: Agrow
January 2007 – March 2009

  • Publications:
  1. “Agrow”
  2. “Agrow

    agrow-new

    Reports”.

  • Industries: Crop protection (pesticides, GM, seeds, active ingredients), biotech, agriculture, life sciences.
  • Website: www.agrow.com.
  • Web visits: 2322 (June 2007).
  • Page views: 9213 (June 2007).
  • Weekly e-zine: 14,000 subscribers. Open rate: 15%-18%
  • Email platforms: Adestra, Escenic. Languages: HTML, CSS
  • Paid subscription. Key revenues: subs, business intelligence (reports), ads, IIR Life Sciences conferences, Agrow Awards.
  • Email products: Daily email alerts (ads, news headlines), PDF enewsletters
  • Email objectives: Exposure, engagement, action, conversion. Get new email subs to encourage click-throughs on web and advertisers’ banner ads in email and online.
  • Key email metrics: Weekly ezines: Send. Open / render rates. Conversion rates (“Thank you” page tracking). Bounce rates. Daily alerts: Send. Open / render rates. Click-through rates.

biotechniques-newsletter.pngLifesciences

Informa Lifesciences: Biotechniques
January 2007 – September 2011
Industry: Life sciences – instruments, tool and laboratory techniques. Stats: as of February 2012 – Magazine subscribers: 80,000. Readership: 324,000.

Travel retail & duty free

moodie-report.pngThe Moodie Report
2004-2007
Industries: Luxury goods, FCMG, wines and spirits, fragrances, cosmetics. Stats: as of Feb 2012 – weekly e-zine: 6,500 subscribers. Monthly page views: 260,000.

 

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