Marketing

Marketing Consultant

GLUE Studio
London, UK & Malaysia

2015-present: Company director UK (Pt Ltd) & Malaysia (Sdn Bhd).
2015-present: Head of Marketing.
2012-2015: Sole trader.

Industries: Publishing, advertising, e-commerce, FMCG, fintech, proptech, tech, local authorities, energy, standards and certification.

Award
2018: Best Creative / Media Startup, London Borough of Hammersmith & Fulham Brilliant Business Awards 2018. Read more

Product Manager including Brand, Global Marketing Automation Campaigns Specialist, Group Marketing

BSI Group
London, UK

November 2021-October 2023: Product Manager (including Brand).
January 2020: Global Propositions Manager.
July 2019: Contractor, Marketing Automation Specialist.

Industries: Built environment, energy, food & retail, government, healthcare, ICT, manufacturing, transport & mobility. Clients: 84,000 in 193 countries (NDA). Products: BSI Standards, training, CE mark & Kitemark certification, audits, Covid-19 contingencies (2020-2021).

CRM Campaign Manager (Contractor)

ACCENTURE SONG
London, UK

May 2019-July 2019: Contractor. Email and SMS campaigns.

Industry: Advertising. Clients: Honda, BT, John Lewis. Users: seven-figure number (NDA).

CRM Consultant (Contractor)

LUMITY LIFE
London, UK

May 2018-December 2018: Contractor.

Industry: Beauty e-commerce. Restructured 26 UK emails and 36 US emails. Rebranded e- newsletters for e-commerce shop, defined UI and UX for e- commerce clients via WordPress, MailChimp, Shopify, ReCharge and Trustpilot. Implemented Klaviyo CRM. Users: 17,837.

STUDIO GLUE project

Digital Marketer (Contractor)

EARTHPORT PAYMENTS NETWORK / VISA PAYMENTS UK
London, UK

Sept 2015-Feb 2018: PAYE, Marketing Campaign Executive.
Mar 2015-Sept 2016: Contractor.

Industry: fintech. Comissioned to update brand identity under Studio GLUE. Restructured integrated marketing campaigns and CRM for Earthport Payments Network (clients: banking, e-commerce), EarthportFX ( clients: B2B, B2C using foreign money transfer services) and StudyPay (money transfer services for universities and schools).

STUDIO GLUE project

campaigns

Associate, EU Panel Management (Contractor)

Lightspeed Research, WPP
London, UK

Industry: Market research and app development. Developed metered apps and online surveys. Managed CRM campaigns. US Facebook Connect users rose +903% from 4938 to 44,605 in three months.

campaigns

UX RESEARCH: tictrac

ux research: facebook connect

campaigns

UX RESEARCH: tictrac

ux research: facebook connect

Editor, Multimedia, Marketing Department

Informa Lifesciences
London, UK

2007-2011: Editor, Multimedia, Animal Pharm, Agrow, Biotechniques.
2008-2011: Editor, Multimedia, Clinica Medtech Intelligence.
2009-2011: Editor, Scrip Pharma Intelligence.

Industry: publishing and events (pharma, medtech, lifesciences). Rebranded magazines and journals digitally for agrochemical, pharma and medtech. Managed content marketing for newsletters, magazines, journals & books. Increased web visits from 0 in Jan 2007 to 280,086 in March 2011. Magazine subscribers: 21,652.

Awards